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Tuesday, December 28, 2010

Skeptical of Self Publishing and E-Publishing: Why I'm Not Convinced

This is going to be one of those rare opinionated posts.  I don't write many.  Mostly because I'm not a person of strong opinions.  Notice, I didn't say a person not of strong convictions.  I just don't hold strong opinions I feel important enough to share with others.  Also, I know very well who I am.  A guy who's had a few short stories and a novella published in the small press.  That's it.  There's no reason for anyone to listen to what  I have to say or accept my voice as any kind of authority.

However, this blog has increasingly become a vehicle of self-expression and a pressure relief valve.  When something is boiling inside and needs release; when I see something or remember something and it makes me think about or feel something, I blog about it.  So, this post comes more from a need for release, rather than my desire to convince people to support my position. 

That having been said, read this L. A. Times Article.

Now, I'll be the first to admit I've got a blind spot in general when it comes to e-publishing.  While I'm fan of my work being available in MULTIPLE formats, I'm not a fan of the ebook itself.  I don't plan on ever buying one, or a reader device.  This is not a logical objection; I'm aware of that. 

But as far as I'm concerned, an ebook is not a book.  It's a bundle of electrons. That's all.  Let's not get into it, because you're not gonna convince me otherwise, and I'm well aware I'm not being practical but stubborn.  We'll just let this particular dog lie, and you can shake your head and think me eccentric, and I'll be just fine with that.

Here's the thing that's been digging under my craw lately. For the last year or so, seems like lots of people are making big deals about abandoning traditional publishing - New York in particular - and striking out alone on the self-publishing path, particularly in ebook format.  

And granted, there have been plenty of BIG names doing it, enough to start changing the stigma that comes with self-publishing.  It's become much easier to produce nice graphic arts for a cover, and formatting programs for a book's interior design have become much more user friendly.  In fact, in light of the recent Leisure Fiction Crash and Burn, I'm totally in support of writers like Brian Keene  - who have been screwed - getting the rights to their work back and self-publishing their backlist, even experimenting with a few self-published titles.

The thing that's kinda rubbed me the wrong way, though, is the pronouncement from - again - scores of big names that traditional publishing is dead or on the way out, that they've been screwed by New York, and their assertion that self-publishing is the wave of the future, that it gives writers more options and a greater share of the royalties.    And here's the thing: for them, that may very well be true, but it seems to me as if they're leaving something pretty huge out of the equation.

They're names.  Proven writers.  With fan bases built up through several dozen novels.  Of course self-publishing is a better option for them, because their fans are going to leap to and buy their work and spread the word.  I'm sure they'll get new readers - and, I should point out I've done no research, so maybe I'm completely wrong about this - but my gut tells me there's a big difference between some of these writers announcing to their readerships and the media and their colleagues that they're going to self-publish, and ME or some of my colleagues announcing we're going to self-publishing something. 

If "Insert Name Here" author, former New York Times Bestseller, previously published through a New York House announces their new self-published novel, people will care and buy.

Pardon the strong language, but if I announce MY new self-published novel: who the hell cares?

But it's not like I want people to care.  People shouldn't care.  I haven't proven myself yet.  I've written a few okay things, but I have no reader base because I haven't done anything yet worthy of a reader base.  And I guess here's what I'm getting at:  I don't care that some big names, experienced and skilled writers are pioneering on the self-publishing trail.  More power to them.  As long as their work is affordable - and in print - I'll probably support them with my patronage.

But I'm tired of this repeated drum beating about the future of publishing, by folks who can afford to take these kind of risks.  There should be a note of caution: just because the big boys (and gals, sorry women writers for the gender stereotyping) are quitting traditional publishing, doesn't mean everyone should.  So what if I can release a collection of my short stories on Smashwords? Maybe I'll make a buck or two.

But that doesn't mean I'll have produced anything of worth.  More like I sold some junk at a garage sale, and that's all.  Which is not to say that I need a lot of money to prove I'm a writer.  But this idea that we no longer need publishers and editors as gatekeepers? 

I'm not convinced.  Maybe the big writers who are proven hits don't feel like they need an editor, but I sure as hell do, and not just a PROOF-READER or beta reader to grammar check.  I mean an  editor who knows the market, who challenges story ideas and pushes writers (who are obviously too close to their own work) to new territory.   I sure as hell know I need one of those.

In the next week or so, I'll be sending off my very first New York House pitch.  I feel  really good about the story and it's first three chapters.  So good that if this house passes, I'm totally okay with that.  Why do I have this confidence in my story?

Because in my phone conversation with the senior acquisitions editor, my original story - which sucked, by the way - was challenged.  Torn up a little. Poked and prodded.  Its deficiencies and short comings pointed out. And now, because of the rewriting this caused: it's a damn fine story, all because this editor did THEIR JOB.

As a gatekeeper.

Which....sorry...

I for one am not ready to do without.

12 comments:

  1. Kevin, I've been thinking and feeling exactly the same way for some time now! You've written everything the verbatim the way I would have.
    I used to fear edits, now I almost wish for them because I know in the end, my story (and that's what matters most) will be so much better for it!
    Mind if I tag along with you on this new path?
    Great blog Sir!

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  2. Tom, you're more than welcome, sir. Any time and anywhere...

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  3. And again, I want to restate that it's no so much that I mind authors with proven track records self-publishing, (they can do what they want, and they've got the experience behind them to do it) it just seems that some of them are so vehement about it, it "feels" or "sounds" like to me they're advocating it for everyone, and I just don't think that's right. All well and good to buck the system when you've actually GOT something (like a readership or proven sales) to buck the system with.

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  4. Interesting and thought provoking post, Kevin. The problem I've seen is that it seems in the big houses (and some smaller ones, too) the art of editing has died. The writer is expected to deliver a perfect book - not in any need of comments or editing. Which is ridiculous. I read constantly and see poorly edited books all the time! (And proof reading certainly doesn't exist!) So, it really is a damned if you do, damned if you don't situation. Thanks again! Di

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  5. And Dianna, I totally get that and I've heard that, also; that getting a good editor is like how I've heard getting a good agent is: rare.

    And if there's a total revolution in ten years and we're ALL getting our readership electronically, (which only opens new issues for me because of my irrational hate of ebooks), then okay. My beef, I guess, is, again: I have no readership. Unless millions of die-hard physical book people suddenly pull 180's in a year, my best chance for gaining a readership is through the print media, by going through a gatekeeper. And hey - give me ten years of experience and some of my own success, and maybe I'd feel the same way as the big guys.

    I just see all these people - especially newbie writers - jumping on the Smashwords, Mashup and Kindle bandwagon...and from here, it looks like a pretty empty wagon, honestly.

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  6. I'm totally with you on this one, Kevin. The three biggest problems with self-publishing have always been distribution, marketing, and quality. The trend in digital and POD self-publishing may have solved the distribution issue, but if an author doesn't already have an established platform and a fan base to draw from, I think it's pretty much like throwing a baseball into the sky and expecting it to hit the sun.

    Traditional publishing houses have always had tremendous power in helping make a book a success. Marketing dollars speak. Unfortunately, there are so many books out there that don't get the marketing dollars they deserve because everything's tied up in promoting the next Stephenie Meyer or J.K. Rowling installment. I'm all for new writers breaking out commercially, but it does take a village of people to help an author make it to the top. Or the endorsement of a powerful person, like Oprah.

    The third component is quality. I do believe those New York gatekeepers are worth their weight in gold, and you are extremely lucky to have attracted enough attention from them and gotten personalized feedback on your work. Many more talented writers do not get that opportunity.

    This is where independent editors come in. More and more, I believe publishing houses are relying on the skills of independent editors to help writers submit works that are much closer to publication standards. It saves them time and money to spend less on editorial work and more on production and marketing for a particular work.

    There are a number of outstanding independent editors who are known by the big gatekeepers in New York, and I'm convinced it makes a difference when the decision makers know that you are serious enough about your work to hire an independent editor to help you. They are the unsung heroes of our profession and deserve to be recognized as a writer's most powerful ally in making it all the way to the gatekeepers in New York.

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  7. Ditto on everything you just said. Again, maybe I just got lucky and I haven't hit the bad editors yet, but just this one editor from this big house - with their experience and knowledge of the market - turned my original idea (which I don't even like, now) into a much better idea. Pioneering self-publishing platforms is fine for experienced authors with fan bases, but younger authors need that input and direction. I know I do.

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  8. And here's this:

    http://www.mediabistro.com/galleycat/publishing-predictions-for-2011-from-smashwords_b18421

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  9. I am so happy to find I'm not the only one who feels the exact same way as you, Kevin. Excellent post!

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  10. I don't know that I am so ready to agree with you here. I work for a local small press and we sell way many more e-books than we do hard copies. And we work very hard to edit our releases so that they are not only pleasing to the eye but also easy to read. Nothing short of great makes the final cut and not one of us is afraid to edit and edit and edit again and again to make a decent work great. Small press and e-reading IS indeed the wave of the future and it is our jobs as writers, editors, publishers and, yes, readers to make sure standards are maintained. I don't believe that bashing, or scaring people away from perfectly viable resources is the answer. Google Open Heart Publishing and see if you don't like what we do.

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  11. D. K. -

    I apologize if I miscommunicated my gripes. It's not ACTUAL e-publishers with actual editors and gatekeepers that I'm blogging about here, but big time authors advocating SELF e-pubbing by themselves through Kindle and Smashwords, ect, saying THAT's the wave of the future, that they don't need publishers anymore and making it seem like all other authors are crazy to keep going through publishers with gatekeepers.

    So no offense, but you kind of missed the point of the post. I have no gripes against actual e-publishers that have editors and standards.

    My personal feelings concerning ebooks in general aside (and sorry, but I'm going to disagree and say that while ebooks are definitely a viable source you've got a LONG way to go to replacing physical books, and you'll have to pry physical books from my cold dead hands, thank you very much ;) ) I'm really only concerned with, again, folks who believe we no longer need editors to be writers. If the folks at Open Heart Publishing are as meticulous as you say, there are no problems here.

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